Jimena
Serfaty
Five languages. 90+ countries. Eight months from London to Singapore without a single flight. A business built from nothing, on my own terms, in a second language.
I didn't take the conventional path. I didn't want it. It wasn't for me.
The Real
Story
I'm Jimena — most people call me Jimmy.
I grew up in Argentina being told to pick one thing. Settle. Be grateful. I didn't listen.
I've lived in Argentina, New Zealand, Australia, Spain, and now London. Built a business alone without a roadmap. Discovered LEGO at 38 and made it an obsession. Five languages, fluent in two, understand the rest.
None of it was linear. All of it was mine.
Now I'm a keynote speaker based in London. On stage I tell stories that make people feel seen — the ones who were told their way was wrong, that they were too much, that they needed to pick one thing.
The unconventional path was never the wrong one.
Keynote Talks
I speak to founders, teams, and rooms full of multi-passionate people who were told to pick one thing and didn't. No motivational fluff. Story first.
The Day I Stopped Asking
You know exactly what you want. You've known for a while. You're just waiting for the right moment, the right people, the right sign. You've been ready longer than you think. Stop waiting for everyone else's approval. Back yourself. Just go.
Best for: founder events, women's leadership, university keynotes, Latino/Latina audiences
Too Many Tabs Open
For the person who has been told to pick one thing their whole life. The one with too many ideas, too many interests, too many directions at once. This talk is for the ones who were told they were scattered, unfocused, doing too much. You weren't. You were just in the wrong room.
Best for: entrepreneur summits, career conferences, corporate L&D, creative communities
You Were Never Meant to Fit In
You've been performing a version of yourself that doesn't quite fit for long enough, covering up, toning down, shrinking to belong somewhere that was never built for you. This talk is about what happens when you stop performing and start building something that actually fits.
Best for: diversity and inclusion programmes, founder communities, leadership offsites
Built Under Pressure
For anyone who has ever looked at what they had — time, budget, team, resources — and decided to move anyway. Not because conditions were perfect. Because waiting for perfect conditions is how nothing gets done. This is what it looks like to work with what you have, not what you wish you had. "Tell me what you need and I'll figure it out" is not a personality trait. It's a skill. And it can be built.
Best for: startup teams, high-pressure environments, operational leaders, under-resourced organisations
Available for: keynotes, panels, podcasts, community events, and workshops.
Formats: 20 to 60 minutes. In person and virtual.
Languages: English and Spanish.
As Heard On
"If you want to know what I sound like before you book me, start here."
The Maverick Show
Virtual Excellence Academy
Virtual Excellence Academy
Also working on
HolaDear
Accepted to
HolaDear is a digital postcard app for the moments words aren't enough. Take a photo, record a message, pin where you are on the map, and send it to someone you miss.
Made for long-distance friends, families spread across time zones, and anyone who wants to feel close to their loved ones far away. Slow down, be present, and send something that actually means something.
